Run every brand's social from one place.
Plan, create, review, approve, publish and measure social content across every client and channel — without losing the brand, the conversation or the deadline.
Create post
Brand: NorthstarNew season, new city energy. A social-first story built for the way your audience actually scrolls.
More brand work that ships.
One composer. Every channel.
Build once, then tailor the post to the format, limits and behaviour of each network. Fugu keeps brand voice and visual direction in the same place as creation.
- Per-network previews and format checks
- AI drafting shaped by each brand's voice
- Reference-led image direction for consistent creative
Sign-off without the email chaos.
Keep production, internal QC and client review in one visible flow. Everyone can see what changed, who approved it and what is ready to publish.
- Clear production and approval stages
- Comments stay attached to the work
- Nothing publishes until it is approved
On-brand by default.
Each workspace keeps its own voice, palette, guidelines and references. AI can help create faster without flattening every client into the same generic tone.
- Voice, colours and guidelines per brand
- AI output shaped by brand context
- Creative references stay close to production
Confident, concise, culturally aware. Avoid hype. Lead with a clear idea and keep the language human.
See the whole month. Hit the right window.
Coordinate every brand and channel from one calendar, then schedule approved content for the moments that matter.
- One calendar across brands and channels
- Best-time-to-post recommendations
- Automatic publishing at the scheduled time
From idea to published — and proven.
The same path for every post means less chasing, less duplication and a clear record of how work moves.
Plan
Brief and calendar
Create
Copy and visual
Review
Internal quality
Approve
Client sign-off
Publish
Right channel, right time
Measure
Learn what worked
One screen. Every brand moving.
Move from calendar to approvals to performance without leaving the same operating view.
Performance overview
All brandsLast 30 daysLess operational friction. More useful creative work.
Fugu Social is designed to reduce the handoffs and blind spots that slow multi-brand social teams down.
Ship more consistently
Keep production, review and scheduling connected so approved work does not disappear between tools.
Keep clients in the loop
Give reviewers a clear place to comment, approve and understand what happens next.
Protect the brand
Keep voice, visual references and approvals close to the work instead of relying on memory.
Learn from performance
Connect publishing and measurement so future content decisions have context.
Networks and AI, connected around the work.
Bring the channels your team publishes to and the AI tools it uses into one operating model.
How Fugu Social works with TikTok.
A user first connects their own TikTok account with TikTok Login. Fugu Social then uses TikTok’s Content Posting API (Direct Post) to publish the videos that user creates and schedules inside the platform to that connected account.
The account owner always chooses the video’s privacy level and its comment, Duet and Stitch settings before publishing, and nothing is ever posted without their explicit action. Fugu Social only publishes to accounts a user has connected, and only the content they schedule.
Bring every brand into one clear social workflow.
See how Fugu Social connects planning, creation, approval, publishing and performance for teams managing multiple brands.